Has Social Media Really Created Two-Way Discussions?
Filed under: November 2010 | Tags: Discussion, Facebook, Loyalist College, PR, Public Relations, Social Media, Troy Stewart, Twitter |
One major point of discussion struck me as odd. Social media is seen as revolutionary because it has created a two-way discussion. Prior to social media it is said that there was only a one-way discussion. The media sent out information, the public received the information and they could not change, interact or influence the discussion.
Yet, to me this presumption seems false. Prior to social media there still were ways to discuss issues. People could call, write and email the media in order to discuss their feelings. People could call, write and email the companies in order to complain about their practices. The two-way discussion still happened.
To me, social media seems like an upgrade to an already existing discussion. The creation of social media is like a two-lane highway being upgraded to a four-lane highway. Was there traffic before the upgrade? Sure there was, but now the road can carry significantly more information in both directions.
History has shown riots, upheavals and events which occurred prior to social media. There was still a two way discussion but it was much more limited and happened less frequently. Now, the information flows freely (and some might argue that there is too much information flowing). To me, more discussion can only be a good thing.