Communication Methods are a-Changin’

 

 

In the past I blogged about social media and its usefulness in our society (herehere and here) and a few events this past week have underscored its important role in our society.

At the News Canada Networking Breakfast our guest speaker, Martin Waxman of Energi PR gave a presentation to the audience about the “new PR” aka social media.  As president of the CPRS (Canadian Public Relations Society) he knows what he is talking about, and he realizes that communication has shifted towards social media.  Firms, organizations and individuals will have to engage in social media or risk losing their voice.

The following evening, the Spring Quinte Tweet Up was held, and it underscored the impact social media can have on the community.  Without any traditional media, posters or advertising the Tweet Up drew over 60 visitors in two hours.

Only Facebook, Twitter and word of mouth were used.  A grass roots event drew a large crowd to a local pub which created networking opportunities and helped the local economy.

Social media is here and they are only growing bigger.  These are only two local examples of their impact, and many companies and celebrities thrive due to their strategic use of social media.

Facebook and Twitter are the two main examples, but in five years they could easily be replaced.  However, this innovation and change is the great aspect of social media.

If you, or your company, is shy about using social media or think it is useless, think again.  Feel free to contact me or comment and I’ll gladly introduce you to the wonders of social media.

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1 comment so far

  1. gloria on

    There are too many people set in their ways, and afraid to try new things. Step outside of the comfort zone, and make it work for you instead of being left behind! ( 6 months ago I was one of “them”, but no longer! )
    Great post Troy, hope you get some takers on your offer.

    Martin Waxman was a great speaker, I would love to hear him again!


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