Up Next: The Text Fuelled Generation?
Filed under: March 2011 | Tags: communications, Marketing, New, PR, Public Relations, Social Media, Troy Stewart, Twitter |
My last blog post concerned the rise of social media and this post will examine a possible shift due to the rise. After reading “Is it time to ban voicemail” by Martin Waxman, I see a major communications shift occurring. We are moving from a primarily spoken word society, into a primarily written word society.
Think about it. During the day, many of us communicate with colleagues, friends, family and loved ones through texts, email, Facebook, blogs, Twitter and IM. It is so quick and easy to stay in touch through these written channels. Only when something is urgent or serious do we resort to calling or meeting face-to-face.
If you disagree, I think the shift has just not made it your way. But it is coming. Businesses are decentralizing and the main form of contact is through text. We have too many things to do and it is far easier to reply via email or Facebook than to take 5 minutes to call and give an answer.
While text based communications allow for many contacts and to have two way conversations, it lacks the human touch and is usually short, leading to miscommunications. Many social media crises start because of a wrongly interpreted piece. I think a balance is needed, between oral and written communication.
Many thought writing was dead with the advent of TV, Radio, cameras and camcorders. Yet, now writing is making a come back. Eventually, things will start shifting back to oral communication (they always do) but for now, get your keyboards, fingers, and touchscreens ready. Oh, and don’t forget your brain.