Oh my Campbellford, what great big PR problems you have!

Last year, you may remember the Legion KKK Crisis, well here comes round 2 for the small town. Now, A local bridge dispute has escalated into a national news headache.

Obviously the local resident knows the significance of erecting a KKK symbol. The symbol draws immediate attention to his cause, even when the real issue of demolishing his house to build a bridge has no relation to the KKK whatsoever.

Furthering the media storm was the heated outbursts and quotes from the may and local residents.

The mayor said he wanted to send him back to Scarborough. Local residents tried to cut his display down with an axe. These just fuelled the fire and brought more, negative, attention to the issue.

Campbellford should have responded in a much more civilized manner by talking with the resident personally and in a civilized way. By confronting the issue in a sensationalistic way, the town escalated any media frenzy caused by the original cross and noose.

Sure, seeing the cross would get my blood boiling too, but when dealing with the media it is best to keep a cool head while stating your beliefs, opinions and updates on the situation. Presenting the truth and acting calmly will create calmness in the public rather than hysteria.

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