Harry Potter and the Communicator
Filed under: Harry Potter, July 2011, PR | Tags: Communication, Harry Potter, LoyalistPR, PR, Social Media, Troy Stewart |
Be Open: At the end of Goblet, Dumbledore (the headmaster) amasses all the students and lets them know that a student was killed by Voldemort. He doesn’t hide, he doesn’t say “a series of events occurred which led to the expiration of a Hogwarts Student.” He lets everyone know what has happened, and because of this a crisis is calmed and people begin to want to fight back against Voldemort.
Dumbledore showed great wisdom at the end of movie 4, but then in movie 5 Dumbledore has a change of heart.
Don’t Avoid Your Audience: Throughout all of Phoenix, Dumbledore avoids Harry Potter, avoids the students and avoids the national newspaper. What happens? People begin to lose trust and faith in the wise wizard, Harry Potter becomes outraged and the general public no longer wants to fight against Voldemort.
Meanwhile, Harry has done the opposite and his friends trust him, while people who didn’t trust him completely, come over to his side (I’m looking at you Seamus Finnigan)!
Harry Potter teaches us to be open, engage with our audience and true to our beliefs. If we do that, perhaps we will smash our own personal and career records.