Archive for the ‘June 2011’ Category
While looking at my LinkedIn profile, my WordPress plugin stuck out like a sore thumb: “posted 28 days ago.” I guess time flies when you are having fun, especially when consistency is so important with any form of communication. Any people who view my profile, no matter how good/bad my blog posts are, will see I am out of date, and not committed to my blog (I am, I swear!)
It just reinforces one of my key mottos: consistency is key! No matter how good you perform, no matter how good a product is, no matter how great of press release you make, you have to be consistent. A great post won’t stand the test of time, as people always want more and they want the more to be just as good, if not better.
In an ever growing and competitive world, being consistent is key to your company and brand succeeding. Have a consistent message, logo, image and events and with a bit of hard work and luck, you will perform.
The worst thing I see companies do is a constant shift in messages. They will try something for a few weeks (or less) and see no results, so they give up. This is exemplified perfectly by the vast amount of Facebook pages left abandoned after only a few updates.
So whatever you do, be on target and keep your brand consistent. Heck, be consistent in life too and you’ll be on your way to success.