Archive for the ‘PR’ Category

What I’ve Been Up to Lately

Marketing Cobblers Shoes

 

I’ve grown fond of a saying recently: “The cobbler’s children have no shoes.”

Meaning: The shoe maker is so busy making shoes to earn a living that he has no time to make free shoes for his kids (or something along those lines).

Me, I’ve been doing just the same and this poor blog has had no posts. I’ve been so busy whipping up marketing strategies, doing SEO, writing blog posts, attending sales meetings, etc. etc. that I have had no time to create blog posts for my own blog! Such is the very fun life of working at a marketing firm.

Evidence of my actions is spread around the internet. I appeared on the Loyalist PR blog, show up frequently on the Belleville Chamber Chat Facebook Page and am always chatting with locals on Twitter and Facebook.

It really has been a whirlwind of adventure these past few months… and that’s just the beginning!

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Drive your Car on the Times Square Big Screen

How’s this for a great idea: Hyundai is letting you use your iPhone to play a Veloster video game on the 80 inch big screen in Times Square, New York.

Things like this always make me wish I was in a bigger area than Belleville. It would be AWESOME to stand in Times Square and play a game on my iPhone for all to see.

Could be embarrassing if I sucked at it though….

 

I wonder if they will let people play it on New Year’s Eve?

Riots and the Aftermath: The Double Edged Nature of Social Media

 

In my previous blog post “Has Social Media Really Created  Two-Way Discussions?” I addressed the nature of humans to naturally revolt, and create two way discussion.

Well, social media seems to have another dual perspective: creating/fuelling riots and then subsequently creating/fuelling a backlash and clean-up.

My examples: the Vancouver and London Riots and their aftermath.

Vancouver lost the Stanley Cup finals and then citizens began to riot: Vancouver Sun “Time to Riot” one user said; however, reading that article users began to identify citizens that caused the destruction.

During the riots, people celebrated their participation. Afterwards, people condemned and jailed participants.

 

 

Now look at London. BlackBerry messenger, email, Facebook, and Twitter all are claimed as communication platforms for the riot’s organizers.  (CBC and AdWeek). Without social media, the argument goes; the rioters never would have organized. Or, in a less strong position, the riots would have occurred but the damage and scale would have been smaller.

The articles also explain how police, citizens, and RIM (the creators of the BlackBerry) are now fighting back by indentifying rioters in pictures and through their BBMs.

Social media is great, but as many individuals and companies know, it has a double edged nature. It can cause success but also crisis. It can cause feedback but also harsh criticism. It also can cause riots but also inspire good deeds.

Harry Potter and the Communicator

 

Harry Potter has smashed box office records. It has made its author a billionaire.  And now he can teach us some communication lessons.

Leading up to the finale, I was struck by the end of movie 4, Goblet of Fire, and movie 5, Order of the Phoenix.  Between the two movies, there are some great lessons to be had.

Be Open: At the end of Goblet, Dumbledore (the headmaster) amasses all the students and lets them know that a student was killed by Voldemort. He doesn’t hide, he doesn’t say “a series of events occurred which led to the expiration of a Hogwarts Student.” He lets everyone know what has happened, and because of this a crisis is calmed and people begin to want to fight back against Voldemort.

Dumbledore showed great wisdom at the end of movie 4, but then in movie 5 Dumbledore has a change of heart.

Don’t Avoid Your Audience: Throughout all of Phoenix, Dumbledore avoids Harry Potter, avoids the students and avoids the national newspaper. What happens? People begin to lose trust and faith in the wise wizard, Harry Potter becomes outraged and the general public no longer wants to fight against Voldemort.

Meanwhile, Harry has done the opposite and his friends trust him, while people who didn’t trust him completely, come over to his side (I’m looking at you Seamus Finnigan)!

Harry Potter teaches us to be open, engage with our audience and true to our beliefs.  If we do that, perhaps we will smash our own personal and career records.

“Real World” Here I Come!

Today I got the email every student likes to hear: “You are graduating!”

Loyalist PR was the catalyst for the creation of this blog, and I have continued it well past the December due date mark.  Part of my program included an internship at Engine Communications where I updated their blog, Facebook and Twitter.  It was a great experience, and I hope I can continue to stay in contact with them.

Now, I have begun work at Loyalist Certification Services which will be another great learning opportunity.  The great thing about the real world is that I now have a vehicle (Mazda 3!) and am not nearly as concerned about receiving loans.  Though, the real world sure seems to take up a lot more time than schooling!

16hrs of class + homework is way less than 40hrs a week at a job.  But it is change, and change is always a good thing!

As long as I don’t create a Whisper-Gate Burson-Marstaller esque PR fiasco, I am pretty sure the real world will be fantastic!

Oh my Campbellford, what great big PR problems you have!

Last year, you may remember the Legion KKK Crisis, well here comes round 2 for the small town. Now, A local bridge dispute has escalated into a national news headache.

Obviously the local resident knows the significance of erecting a KKK symbol. The symbol draws immediate attention to his cause, even when the real issue of demolishing his house to build a bridge has no relation to the KKK whatsoever.

Furthering the media storm was the heated outbursts and quotes from the may and local residents.

The mayor said he wanted to send him back to Scarborough. Local residents tried to cut his display down with an axe. These just fuelled the fire and brought more, negative, attention to the issue.

Campbellford should have responded in a much more civilized manner by talking with the resident personally and in a civilized way. By confronting the issue in a sensationalistic way, the town escalated any media frenzy caused by the original cross and noose.

Sure, seeing the cross would get my blood boiling too, but when dealing with the media it is best to keep a cool head while stating your beliefs, opinions and updates on the situation. Presenting the truth and acting calmly will create calmness in the public rather than hysteria.

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