Archive for the ‘Social Media’ Category

What I’ve Been Up to Lately

Marketing Cobblers Shoes

 

I’ve grown fond of a saying recently: “The cobbler’s children have no shoes.”

Meaning: The shoe maker is so busy making shoes to earn a living that he has no time to make free shoes for his kids (or something along those lines).

Me, I’ve been doing just the same and this poor blog has had no posts. I’ve been so busy whipping up marketing strategies, doing SEO, writing blog posts, attending sales meetings, etc. etc. that I have had no time to create blog posts for my own blog! Such is the very fun life of working at a marketing firm.

Evidence of my actions is spread around the internet. I appeared on the Loyalist PR blog, show up frequently on the Belleville Chamber Chat Facebook Page and am always chatting with locals on Twitter and Facebook.

It really has been a whirlwind of adventure these past few months… and that’s just the beginning!

Riots and the Aftermath: The Double Edged Nature of Social Media

 

In my previous blog post “Has Social Media Really Created  Two-Way Discussions?” I addressed the nature of humans to naturally revolt, and create two way discussion.

Well, social media seems to have another dual perspective: creating/fuelling riots and then subsequently creating/fuelling a backlash and clean-up.

My examples: the Vancouver and London Riots and their aftermath.

Vancouver lost the Stanley Cup finals and then citizens began to riot: Vancouver Sun “Time to Riot” one user said; however, reading that article users began to identify citizens that caused the destruction.

During the riots, people celebrated their participation. Afterwards, people condemned and jailed participants.

 

 

Now look at London. BlackBerry messenger, email, Facebook, and Twitter all are claimed as communication platforms for the riot’s organizers.  (CBC and AdWeek). Without social media, the argument goes; the rioters never would have organized. Or, in a less strong position, the riots would have occurred but the damage and scale would have been smaller.

The articles also explain how police, citizens, and RIM (the creators of the BlackBerry) are now fighting back by indentifying rioters in pictures and through their BBMs.

Social media is great, but as many individuals and companies know, it has a double edged nature. It can cause success but also crisis. It can cause feedback but also harsh criticism. It also can cause riots but also inspire good deeds.

“Real World” Here I Come!

Today I got the email every student likes to hear: “You are graduating!”

Loyalist PR was the catalyst for the creation of this blog, and I have continued it well past the December due date mark.  Part of my program included an internship at Engine Communications where I updated their blog, Facebook and Twitter.  It was a great experience, and I hope I can continue to stay in contact with them.

Now, I have begun work at Loyalist Certification Services which will be another great learning opportunity.  The great thing about the real world is that I now have a vehicle (Mazda 3!) and am not nearly as concerned about receiving loans.  Though, the real world sure seems to take up a lot more time than schooling!

16hrs of class + homework is way less than 40hrs a week at a job.  But it is change, and change is always a good thing!

As long as I don’t create a Whisper-Gate Burson-Marstaller esque PR fiasco, I am pretty sure the real world will be fantastic!

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