Archive for the ‘Loyalist PR’ Tag
A few weeks ago I was with my fiancé watching the newest Twilight movie (yes I’ll admit it!) One of the commercials that are now ever present at movie theaters was for Coke turning their cans white for the cute cuddly Polar bears.
I said to Ashley “That’s a neat idea! And works great because everyone knows Coke and polar bears.”
Well, turns out that prima facie judgement was all wrong, people hated the new cans! Kudos to Coke’s branding department for creating such an emotional impact with the red can. Minus for not researching consumer reaction to new cans.
Perhaps Coke should have stuck with a red can, and white polar bears on it. Perhaps they should have just donated the polar bear money and not changed the can. Whatever the case I thought it was a great, although flawed, execution and at least Coke is willing to be daring! (New Coke anyone?)
Over one year ago, this blog was created, as a class project for Loyalist PR. However, I immediately realised that this blog was way more than a class project. I began showing up on Google, people started talking to me about blog articles I wrote, and I got in touch with local politicians about Downtown Belleville.
When I went for interviews, hiring managers had already heard about me because of my blogging and social media outreach. I’ve attended events and can start the conversation with “Hey, I saw you on Twitter!” and they can respond “I read this blog your wrote…”
It’s been a great adventure, and admittedly work has gotten in the way of my blog (as noted by my month long absence) but I am still here, and still blogging (and also blogging professionally). So stay tuned, and thanks for making this first year so great!
While looking at my LinkedIn profile, my WordPress plugin stuck out like a sore thumb: “posted 28 days ago.” I guess time flies when you are having fun, especially when consistency is so important with any form of communication. Any people who view my profile, no matter how good/bad my blog posts are, will see I am out of date, and not committed to my blog (I am, I swear!)
It just reinforces one of my key mottos: consistency is key! No matter how good you perform, no matter how good a product is, no matter how great of press release you make, you have to be consistent. A great post won’t stand the test of time, as people always want more and they want the more to be just as good, if not better.
In an ever growing and competitive world, being consistent is key to your company and brand succeeding. Have a consistent message, logo, image and events and with a bit of hard work and luck, you will perform.
The worst thing I see companies do is a constant shift in messages. They will try something for a few weeks (or less) and see no results, so they give up. This is exemplified perfectly by the vast amount of Facebook pages left abandoned after only a few updates.
So whatever you do, be on target and keep your brand consistent. Heck, be consistent in life too and you’ll be on your way to success.
Obviously the local resident knows the significance of erecting a KKK symbol. The symbol draws immediate attention to his cause, even when the real issue of demolishing his house to build a bridge has no relation to the KKK whatsoever.
Furthering the media storm was the heated outbursts and quotes from the may and local residents.
The mayor said he wanted to send him back to Scarborough. Local residents tried to cut his display down with an axe. These just fuelled the fire and brought more, negative, attention to the issue.
Campbellford should have responded in a much more civilized manner by talking with the resident personally and in a civilized way. By confronting the issue in a sensationalistic way, the town escalated any media frenzy caused by the original cross and noose.
Sure, seeing the cross would get my blood boiling too, but when dealing with the media it is best to keep a cool head while stating your beliefs, opinions and updates on the situation. Presenting the truth and acting calmly will create calmness in the public rather than hysteria.
As Loyalist College and Loyalist PR gears up for our Community Workshops it is amazing to see the nervousness and among people when you say you are going to give a presentation. As I have heard many times, some people fear presentations more than death. Seriously.
Since I barely have Shame, I do not really get how people get so nervous about presentations. If you give a great one, people will love you. If you give a bad one, people will be bored. So you bore a bunch of people and then keep living your life. At least that is how I think anyways.
One thing that helps is practice. I remember being taught to practice early on in September, and I thought “how does that really help?” but it really does work. I find that practice helps you remember and memorize the presentation. If your nerves start to creep up, you at least have the practices to fall back on.
Getting nervous about presenting is all about over-thinking what is going to happen. It is okay to be nervous. But get used to them and deliver the best presentation you can.
Change is good as it means progress but it is best to always be prepared for it. If a company or client fails to respond to change they are going to be left in the dust. With a new year, brings a renewed passion and vigour. If you have failed to react in the past, start reacting and begin to be proactive.
One year brings lots of new and exciting challenges to anyone. I am excited for the next semester of public relations and my career launch after the semester ends. It is exciting to think that I will be working in the field soon and putting all of my new skills to help people further their products.
So goodbye 2010 and happy New Year! Enjoy 2011 and be prepared for the exciting year ahead.