Archive for the ‘PR’ Tag
How’s this for a great idea: Hyundai is letting you use your iPhone to play a Veloster video game on the 80 inch big screen in Times Square, New York.
Things like this always make me wish I was in a bigger area than Belleville. It would be AWESOME to stand in Times Square and play a game on my iPhone for all to see.
Could be embarrassing if I sucked at it though….
I wonder if they will let people play it on New Year’s Eve?
A few weeks ago I was with my fiancé watching the newest Twilight movie (yes I’ll admit it!) One of the commercials that are now ever present at movie theaters was for Coke turning their cans white for the cute cuddly Polar bears.
I said to Ashley “That’s a neat idea! And works great because everyone knows Coke and polar bears.”
Well, turns out that prima facie judgement was all wrong, people hated the new cans! Kudos to Coke’s branding department for creating such an emotional impact with the red can. Minus for not researching consumer reaction to new cans.
Perhaps Coke should have stuck with a red can, and white polar bears on it. Perhaps they should have just donated the polar bear money and not changed the can. Whatever the case I thought it was a great, although flawed, execution and at least Coke is willing to be daring! (New Coke anyone?)
Over one year ago, this blog was created, as a class project for Loyalist PR. However, I immediately realised that this blog was way more than a class project. I began showing up on Google, people started talking to me about blog articles I wrote, and I got in touch with local politicians about Downtown Belleville.
When I went for interviews, hiring managers had already heard about me because of my blogging and social media outreach. I’ve attended events and can start the conversation with “Hey, I saw you on Twitter!” and they can respond “I read this blog your wrote…”
It’s been a great adventure, and admittedly work has gotten in the way of my blog (as noted by my month long absence) but I am still here, and still blogging (and also blogging professionally). So stay tuned, and thanks for making this first year so great!
Recently the Globe and Mail (here and here) has published a few articles pertaining to the declining lustre of the Bachelor of Arts degree. As a holder of said degree and soon to be a graduate of the Loyalist College Post-Grad PR Program, I am the focus of their articles.
University (and to a lesser extent, College) is required for many job postings and positions. 20 years and even 10 years ago, any applicant with a Degree was a highly qualified applicant, who stood a good shot at getting a job.
Now, things are different. Most have an undergrad degree or college diploma. You don’t stand out if that’s all your resume has. University/college has become the new high school. Students are now flocking to masters, professional programs and colleges to acquire even more credentials and skills.
I think this is great (albeit there are a few worries: mainly $$$). The more education we receive the better. Although it is a shame that on the job education is not being offered to students (since companies won’t hire unless you have experience) having formal training is great to keep individuals motivated and learning.
The cost of this training is my main worry. Each year of education is easily 10 grand, and much more if you go to a professional school. Learning is great, but being unemployed and 30 with $80k+ student debt to repay is terrifying. It limits who can go (the rich get richer?), and increases household debt to high levels.
Education has now reached a point where one post-graduate diploma/degree isn’t sufficient. I hope we as a society can combat the overwhelming costs associated with this trend.
Apple has a great brand, a great selling product, and legions of loyal followers. I own an iPhone4, and if I was rich, I would own a shiny new iMac or Macbook. Yet, I cannot help but feel as though Apple has not learned from its past mistakes.
In the early 90s, Apple had pretty good success with its Macintosh. They could sell them at a high price, and had a large market share. But Microsoft and Windows overtook Apple in a very similar way that Google is taking over the iOS: Windows was available on many platforms (IBM, Toshiba, HP, Dell, custom builds etc.,), while Apple had its one line of Apple computers (and some knock offs).
Although Apple is an innovator extraordinaire, it could not keep up with the PC because each company could learn from the others mistakes. Eventually, the PC became more affordable and better than the Macintosh over the years. Apple limited the progress of its Macintosh by keeping the OS to one platform.
Now look at the iOS. It is only available for iPhones, an Apple made product. The Android OS started out much worse, but now has drawn even and arguably has pulled ahead.
While Apple can keep launching one kind of iPhone and improving it, its competitors will release multiple different Android phones. Eventually it seems like Apple will fail to keep up and many analysts are predicting a small share of the market for the iPhone.
Apple always keeps its software and hardware together (perhaps due to the knock off Macintoshes) but it needs to expand the reach of iOS. Otherwise, Android will leave Apple with a small and, likely unprofitable, slice of the pie.
Do you agree? Let me know by commenting!
Obviously the local resident knows the significance of erecting a KKK symbol. The symbol draws immediate attention to his cause, even when the real issue of demolishing his house to build a bridge has no relation to the KKK whatsoever.
Furthering the media storm was the heated outbursts and quotes from the may and local residents.
The mayor said he wanted to send him back to Scarborough. Local residents tried to cut his display down with an axe. These just fuelled the fire and brought more, negative, attention to the issue.
Campbellford should have responded in a much more civilized manner by talking with the resident personally and in a civilized way. By confronting the issue in a sensationalistic way, the town escalated any media frenzy caused by the original cross and noose.
Sure, seeing the cross would get my blood boiling too, but when dealing with the media it is best to keep a cool head while stating your beliefs, opinions and updates on the situation. Presenting the truth and acting calmly will create calmness in the public rather than hysteria.