Archive for the ‘Public Relations’ Tag

Master Twitter in 3 Easy Steps

Want to join, or already joined Twitter but feel overwhelmed?  Here is a quick guide to get you started:

 

1)      Ditch Twitter.com for HootSuite– Twitter.com is clunky,  unorganized and makes it hard to find topics of interest. Instead, start using an app that allows you to customize your Twitter experience, all from one window.

 

So. Simple.

 

 

 

2)      Create topic searches: Using keyword searches in HootSuite/TweetDeck allows you to see what interests you. Like popcorn? Have a “popcorn” search set up and you will see any discussions about popcorn in your feed.

 

3)      Use Twitter Share/HootBar/ Buffer– These allow you to Tweet straight  from a webpage you are viewing. No more copying a URL and pasting it into Twitter.

I spend a lot of time on Twitter, yet unless I need to do some account maintenance, I am never on twitter.com.  Use these tools to make Twitter easy!

Consistency is Key!

While looking at my LinkedIn profile, my WordPress plugin stuck out like a sore thumb: “posted 28 days ago.” I guess time flies when you are having fun, especially when consistency is so important with any form of communication. Any people who view my profile, no matter how good/bad my blog posts are, will see I am out of date, and not committed to my blog (I am, I swear!)

It just reinforces one of my key mottos: consistency is key! No matter how good you perform, no matter how good a product is, no matter how great of press release you make, you have to be consistent. A great post won’t stand the test of time, as people always want more and they want the more to be just as good, if not better.

In an ever growing and competitive world, being consistent is key to your company and brand succeeding. Have a consistent message, logo, image and events and with a bit of hard work and luck, you will perform.

The worst thing I see companies do is a constant shift in messages. They will try something for a few weeks (or less) and see no results, so they give up. This is exemplified perfectly by the vast amount of Facebook pages left abandoned after only a few updates.

So whatever you do, be on target and keep your brand consistent.  Heck, be consistent in life too and you’ll be on your way to success.

“Real World” Here I Come!

Today I got the email every student likes to hear: “You are graduating!”

Loyalist PR was the catalyst for the creation of this blog, and I have continued it well past the December due date mark.  Part of my program included an internship at Engine Communications where I updated their blog, Facebook and Twitter.  It was a great experience, and I hope I can continue to stay in contact with them.

Now, I have begun work at Loyalist Certification Services which will be another great learning opportunity.  The great thing about the real world is that I now have a vehicle (Mazda 3!) and am not nearly as concerned about receiving loans.  Though, the real world sure seems to take up a lot more time than schooling!

16hrs of class + homework is way less than 40hrs a week at a job.  But it is change, and change is always a good thing!

As long as I don’t create a Whisper-Gate Burson-Marstaller esque PR fiasco, I am pretty sure the real world will be fantastic!

iOS vs. Android: Will Apple Ever Learn?

Apple has a great brand, a great selling product, and legions of loyal followers. I own an iPhone4, and if I was rich, I would own a shiny new iMac or Macbook. Yet, I cannot help but feel as though Apple has not learned from its past mistakes.

In the early 90s, Apple had pretty good success with its Macintosh. They could sell them at a high price, and had a large market share. But Microsoft and Windows overtook Apple in a very similar way that Google is taking over the iOS: Windows was available on many platforms (IBM, Toshiba, HP, Dell, custom builds etc.,), while Apple had its one line of Apple computers (and some knock offs).

Although Apple is an innovator extraordinaire, it could not keep up with the PC because each company could learn from the others mistakes. Eventually, the PC became more affordable and better than the Macintosh over the years. Apple limited the progress of its Macintosh by keeping the OS to one platform.

Now look at the iOS. It is only available for iPhones, an Apple made product. The Android OS started out much worse, but now has drawn even and arguably has pulled ahead.

While Apple can keep launching one kind of iPhone and improving it, its competitors will release multiple different Android phones. Eventually it seems like Apple will fail to keep up and many analysts are predicting a small share of the market for the iPhone.

Apple always keeps its software and hardware together (perhaps due to the knock off Macintoshes) but it needs to expand the reach of iOS. Otherwise, Android will leave Apple with a small and, likely unprofitable, slice of the pie.

Do you agree? Let me know by commenting!

Oh my Campbellford, what great big PR problems you have!

Last year, you may remember the Legion KKK Crisis, well here comes round 2 for the small town. Now, A local bridge dispute has escalated into a national news headache.

Obviously the local resident knows the significance of erecting a KKK symbol. The symbol draws immediate attention to his cause, even when the real issue of demolishing his house to build a bridge has no relation to the KKK whatsoever.

Furthering the media storm was the heated outbursts and quotes from the may and local residents.

The mayor said he wanted to send him back to Scarborough. Local residents tried to cut his display down with an axe. These just fuelled the fire and brought more, negative, attention to the issue.

Campbellford should have responded in a much more civilized manner by talking with the resident personally and in a civilized way. By confronting the issue in a sensationalistic way, the town escalated any media frenzy caused by the original cross and noose.

Sure, seeing the cross would get my blood boiling too, but when dealing with the media it is best to keep a cool head while stating your beliefs, opinions and updates on the situation. Presenting the truth and acting calmly will create calmness in the public rather than hysteria.

Up Next: The Text Fuelled Generation?

My last blog post concerned the rise of social media and this post will examine a possible shift due to the rise.  After reading “Is it time to ban voicemail” by Martin Waxman, I see a major communications shift occurring.  We are moving from a primarily spoken word society, into a primarily written word society.

Think about it. During the day, many of us communicate with colleagues, friends, family and loved ones through texts, email, Facebook, blogs, Twitter and IM.  It is so quick and easy to stay in touch through these written channels.  Only when something is urgent or serious do we resort to calling or meeting face-to-face.

If you disagree, I think the shift has just not made it your way.  But it is coming.  Businesses are decentralizing and the main form of contact is through text.  We have too many things to do and it is far easier to reply via email or Facebook than to take 5 minutes to call and give an answer.

While text based communications allow for many contacts and to have two way conversations, it lacks the human touch and is usually short, leading to miscommunications.  Many social media crises start because of a wrongly interpreted piece.  I think a balance is needed, between oral and written communication.

Many thought writing was dead with the advent of TV, Radio, cameras and camcorders.  Yet, now writing is making a come back.  Eventually, things will start shifting back to oral communication (they always do) but for now, get your keyboards, fingers, and touchscreens ready. Oh, and don’t forget your brain.

Communication Methods are a-Changin’

 

 

In the past I blogged about social media and its usefulness in our society (herehere and here) and a few events this past week have underscored its important role in our society.

At the News Canada Networking Breakfast our guest speaker, Martin Waxman of Energi PR gave a presentation to the audience about the “new PR” aka social media.  As president of the CPRS (Canadian Public Relations Society) he knows what he is talking about, and he realizes that communication has shifted towards social media.  Firms, organizations and individuals will have to engage in social media or risk losing their voice.

The following evening, the Spring Quinte Tweet Up was held, and it underscored the impact social media can have on the community.  Without any traditional media, posters or advertising the Tweet Up drew over 60 visitors in two hours.

Only Facebook, Twitter and word of mouth were used.  A grass roots event drew a large crowd to a local pub which created networking opportunities and helped the local economy.

Social media is here and they are only growing bigger.  These are only two local examples of their impact, and many companies and celebrities thrive due to their strategic use of social media.

Facebook and Twitter are the two main examples, but in five years they could easily be replaced.  However, this innovation and change is the great aspect of social media.

If you, or your company, is shy about using social media or think it is useless, think again.  Feel free to contact me or comment and I’ll gladly introduce you to the wonders of social media.

Forget your nerves and just give the presentation!

As Loyalist College and Loyalist PR gears up for our Community Workshops it is amazing to see the nervousness and among people when you say you are going to give a presentation. As I have heard many times, some people fear presentations more than death. Seriously.

Since I barely have Shame, I do not really get how people get so nervous about presentations.  If you give a great one, people will love you.  If you give a bad one, people will be bored.  So you bore a bunch of people and then keep living your life.  At least that is how I think anyways.

One thing that helps is practice.  I remember being taught to practice early on in September, and I thought “how does that really help?” but it really does work.  I find that practice helps you remember and memorize the presentation.  If your nerves start to creep up, you at least have the practices to fall back on.

Getting nervous about presenting is all about over-thinking what is going to happen. It is okay to be nervous.  But get used to them and deliver the best presentation you can.

PR and its Bad Reputation

As my journey continues in the PR and Loyalist College world and I write this (now voluntary) blog, the last few weeks have been busy, fun and eye-opening. From reading numerous blogs, comments, and meeting other people in general, PR does not have a great reputation.

Ironic that the profession concerned with the public has a negative image in their eyes.  Yet, it is the reality. I believe that PR has gotten a bad reputation due to the actions of a few people and because it is associated with corporations, which never have received much public admiration.

First off, the terms “PR stunt” “spin doctor” and all of the typical jargon to deride PR are used quite commonly now, especially when reading about the actions of banks and car manufacturers. These terms are ingrained and probably won’t die away soon. But as PR professionals I think we must strive to leave these terms behind and create great events and say what we can about the situation, rather than trying to spin the truth.  If we create a great event, then the public will not decry it as a “PR stunt.” If we say what we can during any situation without spouting falsity then the public will have no reason to call us “spin doctors.”

The CPRS (Canadian Public Relations Society) and the IABC (International Association of Business Communicators) are the two major PR associations in Canada and provide all PR professionals with codes of ethics. All members must abide by their rules and for good reason.

If all PR professionals follow good judgement, maybe our profession will be seen as a good career rather than a bad one. Perhaps people will be proud to call themselves Public Relations professionals, rather than shroud their profession with words like communicators, public affairs or any other synonym. I know I am proud to be involved with PR, are you?

 

Creatively Rebuilding Downtown Belleville

My first blog post dealt with the problem of Belleville’s Downtown. Five months later, the Loyalist PR crew tried to tackle the problem, albeit in a different manner.

Divided into 8 groups we creatively came up with ideas to solve the problem. How did we get creative? Some groups painted their solution, others wrote a poem and some scoured magazines to make a collage.

Despite the different mediums used, the messages remained the same:

1) Keep it clean: Belleville needs to keep the streets clean and work on adding trees, flowers to improve the downtown landscape

2) Keep it clean: Belleville needs to get rid of the criminal drug use and prostitution, as was mention in all groups

3) Build it and they will come:  The downtown lacks any great retail stores, there is no hook.  It also lacks any middle class night scene, which would create traffic downtown and drive away the illegal trade happening.

4) Enforcement: Security and police need to enforce the area in order to make the improvements last

5) Work together:  Downtown merchants, citizens and councillors need to work together as a community.  Are the businesses rivals? Yes.  But  that  shouldn’t stop them from promoting each other.  Working together will make the downtown better which will improve traffic and increase sales.

If downtown enacts these improvements and sticks with them, it is sure to succeed.

While playing with play-doh, paint, scissors and glue might seem like child’s play, it spurned our creativity and created an easy way to revitalize downtown Belleville.

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