Archive for the ‘Social Media’ Tag
Filed under: April 2012, PR, Social Media | Tags: Belleville, Branding, Loyalist PR, Marketing, Snap Design, Social Media, Troy Stewart
Leave a comment
I’ve grown fond of a saying recently: “The cobbler’s children have no shoes.”
Meaning: The shoe maker is so busy making shoes to earn a living that he has no time to make free shoes for his kids (or something along those lines).
Me, I’ve been doing just the same and this poor blog has had no posts. I’ve been so busy whipping up marketing strategies, doing SEO, writing blog posts, attending sales meetings, etc. etc. that I have had no time to create blog posts for my own blog! Such is the very fun life of working at a marketing firm.
Evidence of my actions is spread around the internet. I appeared on the Loyalist PR blog, show up frequently on the Belleville Chamber Chat Facebook Page and am always chatting with locals on Twitter and Facebook.
It really has been a whirlwind of adventure these past few months… and that’s just the beginning!
Filed under: Uncategorized | Tags: Belleville, Buffer, HootSuite, Loyalist PR, LoyalistPR, Public Relations, Social Media, Troy Stewart
Leave a comment
Want to join, or already joined Twitter but feel overwhelmed? Here is a quick guide to get you started:
1) Ditch Twitter.com for HootSuite– Twitter.com is clunky, unorganized and makes it hard to find topics of interest. Instead, start using an app that allows you to customize your Twitter experience, all from one window.
2) Create topic searches: Using keyword searches in HootSuite/TweetDeck allows you to see what interests you. Like popcorn? Have a “popcorn” search set up and you will see any discussions about popcorn in your feed.
3) Use Twitter Share/HootBar/ Buffer– These allow you to Tweet straight from a webpage you are viewing. No more copying a URL and pasting it into Twitter.
I spend a lot of time on Twitter, yet unless I need to do some account maintenance, I am never on twitter.com. Use these tools to make Twitter easy!
Filed under: August 2011, Case Studies, PR, Social Media | Tags: London, Loyalist PR, Riots, Social Media, Troy Stewart, Vancouver
Leave a comment
In my previous blog post “Has Social Media Really Created Two-Way Discussions?” I addressed the nature of humans to naturally revolt, and create two way discussion.
Well, social media seems to have another dual perspective: creating/fuelling riots and then subsequently creating/fuelling a backlash and clean-up.
My examples: the Vancouver and London Riots and their aftermath.
Vancouver lost the Stanley Cup finals and then citizens began to riot: Vancouver Sun “Time to Riot” one user said; however, reading that article users began to identify citizens that caused the destruction.
During the riots, people celebrated their participation. Afterwards, people condemned and jailed participants.
Now look at London. BlackBerry messenger, email, Facebook, and Twitter all are claimed as communication platforms for the riot’s organizers. (CBC and AdWeek). Without social media, the argument goes; the rioters never would have organized. Or, in a less strong position, the riots would have occurred but the damage and scale would have been smaller.
The articles also explain how police, citizens, and RIM (the creators of the BlackBerry) are now fighting back by indentifying rioters in pictures and through their BBMs.
Social media is great, but as many individuals and companies know, it has a double edged nature. It can cause success but also crisis. It can cause feedback but also harsh criticism. It also can cause riots but also inspire good deeds.
Filed under: Harry Potter, July 2011, PR | Tags: Communication, Harry Potter, LoyalistPR, PR, Social Media, Troy Stewart
Be Open: At the end of Goblet, Dumbledore (the headmaster) amasses all the students and lets them know that a student was killed by Voldemort. He doesn’t hide, he doesn’t say “a series of events occurred which led to the expiration of a Hogwarts Student.” He lets everyone know what has happened, and because of this a crisis is calmed and people begin to want to fight back against Voldemort.
Dumbledore showed great wisdom at the end of movie 4, but then in movie 5 Dumbledore has a change of heart.
Don’t Avoid Your Audience: Throughout all of Phoenix, Dumbledore avoids Harry Potter, avoids the students and avoids the national newspaper. What happens? People begin to lose trust and faith in the wise wizard, Harry Potter becomes outraged and the general public no longer wants to fight against Voldemort.
Meanwhile, Harry has done the opposite and his friends trust him, while people who didn’t trust him completely, come over to his side (I’m looking at you Seamus Finnigan)!
Harry Potter teaches us to be open, engage with our audience and true to our beliefs. If we do that, perhaps we will smash our own personal and career records.
Filed under: May 2011, PR, Social Media | Tags: Facebook, Loyalist College, Loyalist PR, PR, Public Relations, Social Media, Troy Stewart
Today I got the email every student likes to hear: “You are graduating!”
Loyalist PR was the catalyst for the creation of this blog, and I have continued it well past the December due date mark. Part of my program included an internship at Engine Communications where I updated their blog, Facebook and Twitter. It was a great experience, and I hope I can continue to stay in contact with them.
Now, I have begun work at Loyalist Certification Services which will be another great learning opportunity. The great thing about the real world is that I now have a vehicle (Mazda 3!) and am not nearly as concerned about receiving loans. Though, the real world sure seems to take up a lot more time than schooling!
16hrs of class + homework is way less than 40hrs a week at a job. But it is change, and change is always a good thing!
As long as I don’t create a Whisper-Gate Burson-Marstaller esque PR fiasco, I am pretty sure the real world will be fantastic!
Filed under: March 2011 | Tags: communications, Marketing, New, PR, Public Relations, Social Media, Troy Stewart, Twitter
My last blog post concerned the rise of social media and this post will examine a possible shift due to the rise. After reading “Is it time to ban voicemail” by Martin Waxman, I see a major communications shift occurring. We are moving from a primarily spoken word society, into a primarily written word society.
Think about it. During the day, many of us communicate with colleagues, friends, family and loved ones through texts, email, Facebook, blogs, Twitter and IM. It is so quick and easy to stay in touch through these written channels. Only when something is urgent or serious do we resort to calling or meeting face-to-face.
If you disagree, I think the shift has just not made it your way. But it is coming. Businesses are decentralizing and the main form of contact is through text. We have too many things to do and it is far easier to reply via email or Facebook than to take 5 minutes to call and give an answer.
While text based communications allow for many contacts and to have two way conversations, it lacks the human touch and is usually short, leading to miscommunications. Many social media crises start because of a wrongly interpreted piece. I think a balance is needed, between oral and written communication.
Many thought writing was dead with the advent of TV, Radio, cameras and camcorders. Yet, now writing is making a come back. Eventually, things will start shifting back to oral communication (they always do) but for now, get your keyboards, fingers, and touchscreens ready. Oh, and don’t forget your brain.
Filed under: Uncategorized | Tags: Belleville, Facebook, PR, Public Relations, Social Media, Troy Stewart, Twitter
At the News Canada Networking Breakfast our guest speaker, Martin Waxman of Energi PR gave a presentation to the audience about the “new PR” aka social media. As president of the CPRS (Canadian Public Relations Society) he knows what he is talking about, and he realizes that communication has shifted towards social media. Firms, organizations and individuals will have to engage in social media or risk losing their voice.
The following evening, the Spring Quinte Tweet Up was held, and it underscored the impact social media can have on the community. Without any traditional media, posters or advertising the Tweet Up drew over 60 visitors in two hours.
Only Facebook, Twitter and word of mouth were used. A grass roots event drew a large crowd to a local pub which created networking opportunities and helped the local economy.
Social media is here and they are only growing bigger. These are only two local examples of their impact, and many companies and celebrities thrive due to their strategic use of social media.
Facebook and Twitter are the two main examples, but in five years they could easily be replaced. However, this innovation and change is the great aspect of social media.
If you, or your company, is shy about using social media or think it is useless, think again. Feel free to contact me or comment and I’ll gladly introduce you to the wonders of social media.
Filed under: November 2010 | Tags: Discussion, Facebook, Loyalist College, PR, Public Relations, Social Media, Troy Stewart, Twitter
One major point of discussion struck me as odd. Social media is seen as revolutionary because it has created a two-way discussion. Prior to social media it is said that there was only a one-way discussion. The media sent out information, the public received the information and they could not change, interact or influence the discussion.
Yet, to me this presumption seems false. Prior to social media there still were ways to discuss issues. People could call, write and email the media in order to discuss their feelings. People could call, write and email the companies in order to complain about their practices. The two-way discussion still happened.
To me, social media seems like an upgrade to an already existing discussion. The creation of social media is like a two-lane highway being upgraded to a four-lane highway. Was there traffic before the upgrade? Sure there was, but now the road can carry significantly more information in both directions.
History has shown riots, upheavals and events which occurred prior to social media. There was still a two way discussion but it was much more limited and happened less frequently. Now, the information flows freely (and some might argue that there is too much information flowing). To me, more discussion can only be a good thing.
Filed under: October 2010 | Tags: Calgary, Facebook, Gap, Loyalist College, PR, Public Relations, Social Media, Troy Stewart, Twitter
Taking the Post-Grad PR at Loyalist College has equipped me with many practical tools that my previous education just didn’t give me. The most effective tool has been social media. Now I had a Facebook account, for five years, and I had heard of Twitter and Linked In. Yet, I didn’t really know how to use them. Facebook had barely been touched in two years and the other sites didn’t pique my interest.
Now that I use them though, it is amazing how much can get done through them. In real life if I try to “follow” any fellow Twitterers, they would call the police on me. Though, on Twitter they see me as a fellow PR person or a random stranger that could have interesting insights. I can connect with other community members and even become involved in their projects.
The same can be said about Facebook and LinkedIn. Strangers can come together, start chatting and promote causes they are passionate about. Gap stopped their new logo change due to the social media backlash and the mayor of Calgary got elected due to his strong social media following.
Is social media the sole effective tool for every type of PR campaign or even a more general marketing campaign? I don’t believe it is. But it is a powerful tool right now, one that seems to open up an individuals mind rather than shut it down. I ignore ads regularly, I ignore street teams regularly but if I see something on Twitter or Facebook through my friends I am way more open to viewing it. Although I may not purchase anything, it gets me to look at the idea.
I can’t really explain why or how these networks have gotten people to remove their social barriers but they have and its nice to see people interacting rather than ignoring one another.